ATI has grown into the nation’s leading coaching, training and consulting firm serving independent auto repair and collision shops across the US and Canada.  Our impact on the industry is unparalleled, having served over 10,000 clients successfully since our inception in 1980. From the outset, our mission has been clear: to help shop owners grow their businesses and improve their lives. We achieve this by employing proven, measurable, and field-tested strategies and practices. Our dedicated performance coaches are not only direct employees of ATI but are also certified by the Center for Executive Coaching, ensuring that our clients receive the highest standard of guidance and support.