Our Purpose

ATI has grown into the nation’s leading coaching, training and consulting firm serving independent auto repair and collision shops across the US and Canada.  Our impact on the industry is unparalleled, having served over 10,000 clients successfully since our inception in 1980. From the outset, our mission has been clear: to help shop owners grow their businesses and improve their lives. We achieve this by employing proven, measurable, and field-tested strategies and practices. Our dedicated performance coaches are not only direct employees of ATI but are also certified by the Center for Executive Coaching, ensuring that our clients receive the highest standard of guidance and support. 

Latest Discussions List

  • Profile Picture

    WEEK 2 -Brian's Quote of the Day

    By: Brian Hammond
    Posted in: ATi's Waiting Room

    Success depends on perspective. - Layne Staley ------------------------------ Brian T. Hammond Team leader ------------------------------

  • Profile Picture

    WEEK 2 -Brian's Quote of the Day

    By: Brian Hammond
    Posted in: ATi's Waiting Room

    You only see the public glory, not the private sacrifice. - Vaibhav Shah ------------------------------ Brian T. Hammond Team leader ------------------------------

Our Motto

At ATI, we are driven by our motto:

“The Automotive Experts.” 

This phrase embodies our specialized knowledge and industry leadership that empowers our clients to achieve success. We understand that every shop owner has unique challenges, and we leverage our expertise to provide customized solutions. By applying proven industry insights and best practices, we help reshape businesses and encourage sustainable growth.

Why Choose ATI?

PROVEN EXPERTISE

With decades of experience, we bring industry-leading knowledge and a track record of success.

PERSONALIZED APPROACH

We understand that no two shop owners are alike, and we offer customized strategies to help you achieve your specific goals.

CERTIFIED COACHES

Our performance coaches are expertly trained and certified to deliver exceptional guidance.

COMMUNITY EVENTS

Join us at one of our annual shop owner events held across North America, where you can network, learn, and grow alongside your peers. 

Personalized Coaching, Proven Results

At ATI, our primary goal is to help you maximize profits, free up more of your time, and regain control of your business. Our coaching staff has collectively generated over $3.5 billion in profits for thousands of shop owners nationwide. With ATI, you’re not just getting advice; you’re accessing a proven system that delivers tangible results.

Meet the Coaches

Empowerment and Accountability

                                   

If simply knowing the right answers guaranteed success, everyone would be fit, healthy, and wealthy. The reality is that even with the right knowledge, achieving your goals requires desire, willpower, and support. That’s why all of ATI’s advanced solutions include ongoing, 1-on-1 coaching—providing you with the guidance and accountability needed to turn your dreams into reality.

The Best in the Business

                                   

Our team of coaches includes some of the most knowledgeable automotive experts in the industry, many of whom are current or former shop owners. With over 350 years of combined coaching experience and certification from the Center for Executive Coaching, ATI’s coaches are full-time professionals dedicated to your success. We have served more than 10,000 auto repair and collision shop members across the nation, representing some of the top shops in the United States and Canada.