Integrity is not about convenience. It’s an unwavering commitment to do the right thing in every decision we make, even when no one's looking.

We each have a finite amount of time to work. Make the most of each day by approaching every task with energy, focus, purpose, and enthusiasm.

Our own egos and personal agendas must never get in the way of doing what's best for ATI. Focus on results, not on who gets credit.

At ATI, we don’t do good, we do great. Take pride in the quality of everything you touch and everything you do.

We appreciate effort, but we reward and celebrate results. Set challenging goals and then go after them.

Be willing to do whatever it takes to accomplish the job…plus a little bit more. The extra mile separates the average from the superstar.

Constantly evaluate and reevaluate every aspect of your job. Don’t be satisfied with the status quo. The most successful people and organizations are in a never-ending pursuit of improvement.

Identify what you don’t know and find a way to learn it. Ask for what you need and take full responsibility for your success. There’s no room for victims in a high-performance organization.

From the very first sales call to the last coach call, our success is based on adherence to best practices developed and honed from years of experience. Leverage these best practices to generate consistent results.

Our customers are counting on us, and we’re counting on each other. Do what you say you’re going to do, when you say you’re going to do it. If a commitment can’t be fulfilled, notify others early and agree upon a new commitment to be honored.

We’re all in the customer service business.
Every one of us has customers, whether they’re internal or external. Our most important job is to blow away our customers with extraordinary service. Know what your customers need and expect of you, and then do more.

Shop owners call upon us when they’re worried, vulnerable, and often heartsick, when their dreams seem to be slipping away. Listen to and understand their concerns. People don’t care how much you know until they know how much you care. Bring them the peace of mind that comes from knowing they have a partner on their path to success. Devote your unbridled energy, enthusiasm, and passion to helping us help them turn their dreams into reality.

Listening is more than simply “not speaking.” It’s giving our undivided attention to the needs and priorities of others. Set aside your own judgments and pre-conceived notions. Listen with care and with empathy. Most importantly, listen to understand.

Learn to understand the beliefs that clients and associates hold that may be limiting their ability to achieve their goals. Helping them to let go of these beliefs is often the first step on the road to their dreams.

Say exactly what you mean. Putting a “spin” on what you communicate too often leads to confusion and poor decision-making. While it’s imperative to be mindful of the way in which our message is delivered, only the unvarnished truth allows us to understand with the clarity necessary for success.

Blame has no place in a high-performance organization. Fix mistakes by focusing on solutions, not on whose fault it was. Use these situations to learn, and then apply that knowledge by improving our processes to reduce the likelihood of repeating the same mistake. Get smarter with every mistake.

We judge situations not by what happens, but by how they compare to what we expected to happen. Nearly every misunderstanding can be traced to a difference in expectations. Learn to create mutually understood expectations in every situation.

Nothing stays the same. Change creates energy and excitement. Be inspired by both the challenges and the possibilities that change brings. The better and faster we are at adapting to change, the stronger and more successful we become as a company.

Your personal appearance makes a strong statement about the pride you take in your performance. Dress neatly and professionally. The appearance of our office makes a similar statement about the quality of our work. Take responsibility to ensure that everything a client sees is clean, neat, and professional. It’s not someone else’s job. It’s everyone’s job.

Be on time for all appointments, phone calls, meetings, and promises. How you manage time sends a message about how you respect others and how you value your own commitments.

Positive feedback is a tremendous energy source. Regularly give, receive, and ask for meaningful (timely, specific, impactful) appreciation and acknowledgment.

There’s always more to the story than you think. Learn to ask questions and gather the facts before jumping to conclusions and making judgments. Be curious about what other information might give you a more complete picture.

We care deeply about and support one another. This includes our associates, our clients, and our partners. Look for meaningful opportunities to create personal connections that make a difference.

Laughter is like a lubricant that helps to grease ATI’s gears. When we stop having fun, we lose the passion, energy, and enthusiasm to help people achieve their dreams. Be light-hearted and smile. Laugh every day.